GSK

GSK

GSK Pentavalent Vaccine Campaign Concepts

Insight

Teens live a life of risk. HCPs thrive on the opposite. But there is a beautiful symmetry where HCPs' risk-averse instincts help preserve teenagers' risk reality.

For teens, risk is everywhere. Especially when it comes to meningitis. Until now, no pentavalent could come close to covering all that risk. But the new GSK pentavalent provides maximum protection. Which minimizes risk. Reminding HCPs that with GSK, we give maximum protection where teens are at risk.

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Brand Strategy
Design
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