Mystic Aquarium typically relies on new, season-length exhibits to generate excitement and foot traffic.  But how do you move potential customers, when there’s no new exhibit?  Share the magic and wonder of the total experience. We updated the brand tagline to act as the campaign anchor for driving this new experience at your finger tips—Wonder Within Reach.

Naming, Brand Identity, TV Spot, Radio, Out-of-Home, Digital & Social

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Client Sea Research Mystic Aquarium
Role Creative Director, Design Lead, Copywriter