Roots Family Farm

Nutrition Rooted in Family & Health

A local family-owned Farm in Westminster, Maryland came with the initial request of new labels for selling their canned and packaged foods. This grew into a new brand logo and identity that is based around a system of design. Their history is rooted in the humble red beet root and has come to represent their visual origin. Their pride comes not only from their locally grown food but in their warm and welcome support for community agriculture — kids and families alike.

Brand Identity, Packaging Seal, Kid-Friendly Illustration

Client Roots Family Farm
Role Art Director, Design Lead

Brand Identity

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Vital REM Sleep Co.

I live for the challenge of using design to solve brand blockers—distilling complex ideas into clear visuals to deliver a brand's promise. The end result builds on a business' success, not just beautify the universe.

My work is the result of collaboration and creating anything of value takes real work.

If you're looking for value, let's connect to see how I can share my process to plow through your plateaus.
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If you love coffee, ramen, and design, then we already have a common thread. Get in touch on Instagram, LinkedIn, or my good friend, email.

Roots Family Farm

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