Sports, Fun & Hospitality at the Core
Comcast Spectacor is a holding company of Wells Fargo Center, Philadelphia Flyers, and Spectra. With it's parent company, COMCAST, having just undergone a branding update it was time for Spectacor to reevaluate it's brand image. With a fresh strategy and clearer hierarchy I worked with my team to development a better user-experience for their website that highlights their main pillars of sports, entertainment and hospitality service.
Strategy, Brand Identity, User-Experience/User Interface Design, Messaging, Web Design
Client Comcast Spectacor
Role Creative Director, Strategist, Design Lead
